FDA reverses order taking Juul vaping products off the market in US, opens door to possible authorization ABC News Juul is back to its original mission with a second generation e cigarette 1 standard vape pod does not directly equal 20 packs of cigarettes in terms of nicotine content, but it can contain nicotine equivalent to a pack of cigarettes. A JUUL pod, for New Juul Flavors Coming The FDA agreed to allow the sale of Juul's tobacco and menthol flavored e cigarettes after ordering them to temporarily remove its products from the market three years ago.